Insights from the editor

What the reading says, and what we are watching.

The report itself stays purely measured. These notes are where we explain the reading, point at the indicators worth watching, and leave the conclusions to you. Dated, bylined, and never a prediction.

July 2026

The July reading, in plain numbers.

The month's key figures in one accessible table: zero-click at 68%, the monthly reading up to 75, and one engine still first as its lead narrows. What moved from June, and what we are watching.

Ryan Thompson · Editor
June 2026

The needle moved again. Here is how to read it.

Most searches now end without a click, one engine still carries most AI referrals, and the distance between ranking and being cited keeps widening. What that does and does not mean.

Ryan Thompson · Editor